Serving the freshness
FROM OUR FARMS, TO YOUR FREEZER!
About the Role
The SEO Expert is responsible for improving organic search rankings, website traffic, and lead generation for Pal Frozen Foods through effective on-page, off-page, and technical SEO strategies. The role involves keyword research, website optimization, performance tracking, and collaboration with content teams to strengthen the company’s digital presence.
Requirements
Roles & Responsibilities
· Develop and execute on-page, off-page, and technical SEO strategies
· Conduct keyword research relevant to frozen foods, FMCG, and B2B/B2C markets
· Optimize website content, landing pages, meta tags, URLs, and images
· Improve organic search rankings, website traffic, and lead generation
· Manage Google Search Console, Google Analytics, and SEO tools
· Perform website audits and fix technical SEO issues ( page speed, mobile optimization, indexing)
· Create and manage backlink strategies and outreach campaigns
· Collaborate with content and design teams for SEO-friendly content
· Track, analyse, and report SEO performance metrics regularly
· Stay updated with search engine algorithm changes and SEO trends
Skills & Qualifications
· Proven experience as an SEO Executive / SEO Expert
· Strong understanding of on-page, off-page, and technical SEO
· Hands-on experience with SEO tools
· Knowledge of Google Analytics, Search Console, and Tag Manager
· Basic understanding of HTML, CSS, and website structure and website designing
· Experience in content optimization and link building
· Analytical mindset with strong reporting skills
· Knowledge of local SEO (Google Business Profile) is a plus