Content Writer

Key Responsibilities:

1. Content Creation:
o Write clear, compelling, and engaging content for our website, blog, email campaigns, social media, and other digital platforms.
o Develop content that aligns with the company's brand voice and marketing goals.
o Conduct thorough research to ensure content accuracy and relevance.

2. Concept Creation:
o Generate creative ideas and concepts for content that aligns with marketing campaigns and objectives.
o Collaborate with the digital marketing team to brainstorm and develop content strategies.
o Stay updated with industry trends and incorporate them into content creation.

3. Social Media Management:
o Create and manage a comprehensive social media content calendar.
o Monitor social media trends, engagement, and analytics to optimize content performance.

4. SEO Optimization:
o Implement SEO best practices to increase organic traffic and improve search engine rankings.
o Conduct keyword research and integrate keywords into content seamlessly.

5. Content Editing and Proofreading:
o Review and edit content for grammar, style, and accuracy.
o Ensure all content is on-brand and consistent in terms of style, tone, and quality.

6. Collaboration:
o Work closely with the digital marketing team, graphic designers, and other stakeholders to create cohesive and effective content.
o Collaborate with external influencers and industry experts to produce relevant content.

7. Performance Analysis:
o Track and analyse content performance using tools like Google Analytics and social media insights.
o Provide regular reports on content performance and make data-driven recommendations for improvement.